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April 22-25, 2003, Santa Clara -Explore. Invent. Connect.
Butterfly.

Session

Social Software and Social Capital: Designing a Platform for Civic Participation for the BBC
Matt Jones, The Disappearing Organization
James Cronin

Track: Social Software
Date: Friday, April 25
Time: 1:15pm - 2:00pm
Location: Stevens Creek

The BBC's public service remit makes them natural candidates to provide social software in the UK, and also inclusive demands design.

It is embarking on a number of social software projects where accessibility, safety and ease-of-use have been prime concerns, and reaching new, non-technically-savvy, non-PC centered audiences have been prime business drivers.

Often in the tech-led talk of social-software, user needs are the last things that are discussed.

We’ll review some of the user-centered research and design the BBC has carried out and look for lessons learned, as well as preview one of it's most ambitious social-software projects so far - a new service for involving people in civic life, local and national democracy, building social capital and creating change for themselves.


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