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April 22-25, 2003, Santa Clara -Explore. Invent. Connect.
Butterfly.

BOF

Are There Riches in Rich Internet Applications?

Track: Birds of a Feather
Date: Wednesday, April 23
Time: 6:00pm - 7:00pm
Location: Winchester

This BOF will provide a forum to discuss the economics of rich Internet applications, or more generally the economics of software and services focused on the user experience. For some time now, the industry has been obsessed with servers, "infrastructure", databases, and other "big iron" products, and has devalued the portion of the application which touches the end user.

A few trends are at play here: first, the utter domination of client software by Microsoft, to the point that there are few remaining ISVs focused on this type of software; second, the de-skilling of the engineers/designers who work on the front end of applications, associated with the move from desktop applications to Web "pages", and third, the correlated unwillingness of venture capitalists to back efforts that push the envelope in these areas.

Given this context, how will rich Internet applications become a reality? How will a quality user experience come to be sufficiently valued to take us beyond the "¢lient-$erver" model?

Moderated by Oliver Steele, Chief Software Architect, Laszlo Systems and Henry Minsky, Software Architect, Laszlo Systems

Pizza and beverages will be provided.



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