Marcelo Hoffmann has over 22 years of experience helping large
organizations better use information technology to develop new products
and processes. He monitors technology developments in advanced computing
and writes about their business implications for the Explorer
(http://www.sric-bi.com/Explorer/) multi-client service. He specializes
in knowledge management, collaborative computing, and e-learning and has
lectured on these subjects in North and South America, Japan, and
Europe. He is the co-author of Knowledge Management for the Adaptive
Organization (Spring 1996) and has written a number of
technology-related publications for SRI Consulting's Business
Intelligence Program. In 2000, he collaborated with Dr. Douglas
Engelbart, inventor or the computer mouse and developer of the first
hypertext system, to develop and present a Stanford University
colloquium on large-scale organizational improvement strategies: "The
Unfinished Revolution" (http://bootstrap.org/colloquium/). He was an
early participant in the conceptualization and development of the Smart
Valley project under Joint Venture/Silicon Valley development
initiative, and has carried out a large number of technology management
projects for international corporations.
Marcelo received a B.S. in industrial technology and M.S. in cybernetic
systems, from San Jose State University. He is a member of the Institute
of Electrical and Electronic Engineers (IEEE) and is past chairman of
the Silicon Valley chapter of the IEEE Computer Society.
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