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Speaker
Martin Schwirn
Martin Schwirn specializes in high-tech consumer marketing and focuses on
Internet and wireless applications from a consumer and user perspective.
He monitors technological developments and discontinuities with potential
impact on the business environment and follows best practices in consumer
marketing for SRIC-BI’s Business Intelligence Program. Recently, Schwin has participated in several projects in which SRIC-BI explore future developments in Internet and wireless technologies and developed strategies for taking advantage of those changes. The projects comprised scenario planning, opportunity searches, future consumer needs exploration, brainstorming sessions, new product idea developments, and evaluation by consumers in focus groups.
Before joining SRIC-BI, Schwirn worked as team manager in Germany for a telecommunications company in the service department for card applications and as an account executive at a Public Relations agency in San Francisco, California, with
focus on high-tech and event marketing. He received his master of science in business administration degree in marketing from San Francisco
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