Butterfly.
O'Reilly Emerging Technology Conference.
Books Safari Bookshelf Conferences O'Reilly Network
   

Arrow Home
Arrow Registration
Arrow Speakers
Arrow Keynotes
Arrow Tutorials
Arrow Sessions
Arrow At-a-Glance
Arrow BOFs
Arrow Community
Meetings
Arrow Events
Arrow Exhibitors
Arrow Sponsors
Arrow Hotel/Travel
Arrow Venue Map
Arrow See & Do
Arrow Press
Arrow Join Mailing List 


Speaker

Martin Schwirn
Martin Schwirn specializes in high-tech consumer marketing and focuses on Internet and wireless applications from a consumer and user perspective. He monitors technological developments and discontinuities with potential impact on the business environment and follows best practices in consumer marketing for SRIC-BIís Business Intelligence Program. Recently, Schwin has participated in several projects in which SRIC-BI explore future developments in Internet and wireless technologies and developed strategies for taking advantage of those changes. The projects comprised scenario planning, opportunity searches, future consumer needs exploration, brainstorming sessions, new product idea developments, and evaluation by consumers in focus groups. Before joining SRIC-BI, Schwirn worked as team manager in Germany for a telecommunications company in the service department for card applications and as an account executive at a Public Relations agency in San Francisco, California, with focus on high-tech and event marketing. He received his master of science in business administration degree in marketing from San Francisco
 


O'Reilly Home | Privacy Policy

© 2002, O'Reilly Media, Inc.