O'Reilly Emerging Technology Conference 2005
Books Safari Bookshelf Conferences O'Reilly Network

Arrow Home
Arrow Invitation
Arrow Registration
Arrow Speakers
Arrow Program Overview
Arrow Tutorials
Arrow Sessions
Arrow Events
Arrow BOFs
Arrow Wiki
Arrow Exhibitors
Arrow Sponsors
Arrow Hotel/Travel
Arrow See & Do
Arrow Press
Arrow Mail List



Reinventing Radio: Enriching Broadcast with Social Software
Tom Coates, Tech Development, Yahoo!
Matt Biddulph, BBC Radio and Music Interactive
Paul Hammond, BBC Radio and Music Interactive
Matt Webb, Director, Schulze & Webb

Date: Tuesday, March 15
Time: 3:50pm - 4:35pm
Location: California Ballroom B

How could you enhance a one-to-many national radio station by building in the many-to-many-style interactions of Flickr or the weblog community? How might lessons from social software further blur the distinction between listeners and broadcasters by pushing interactivity beyond the phone-in or the online poll?

(1) The "Ten-Hour Takeover" used SMS technology, pattern matching, and statistical analysis to give the British public control of BBC Radio 1's musical output. For ten hours, there was no planned playlist--every track was chosen by listeners via text messages. We turned these messages into a navigable information space of artists, tracks, and listeners that the DJs could interact with directly. Moreover, the loosely coupled component-based infrastructure has allowed us to deploy new mobile-based products (SMS and MMS) quickly and easily.

(2) A component-based architecture also allows us to hook together SMS, track now-playing, and show scheduling systems with each other and with third-party services. BBC R&Mi are using this as a basis for exploring social software models of interactivity: the potential of Flickr/del.icio.us-style tagging for radio; the possibilities of combining buddy lists with media players; new applications for SMS; and concepts like "100 Composers"--DABJava applications on PDAs that can have data trickled to them over broadcast radio.

The session presents work from BBC Radio & Music Interactive's Technical Architecture and R&D teams, including demonstrations of existing software and working prototypes of new projects.

O'Reilly Home | Privacy Policy

© 2005, O'Reilly Media, Inc.