Jason Fried, CEO, 37signals
Date: Wednesday, March 16
Time: 2:35pm - 3:20pm
Location: California Ballroom B
Immerse yourself in the hectic process of concepting, designing, developing, marketing, supporting, and maintaining a web app used by thousands of people worldwide.
Fried takes you behind the scenes of the development of Basecamp, a popular web-based project management tool used by tens of thousands of people worldwide. He'll explain how a team of only three people pulled it off in only four months and how that same team continues to develop and support the application and customer base.
Fried covers topics including: Our process, mistakes we've made, our home runs, and the lessons we've learned. Lessons range from general small business tips, to interface design philosophies, to dealing with customers, to building good will, and promoting on the cheap.