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Butterfly.

Session

The Economics of the Long Tail
Chris Anderson, Editor in Chief, Wired Magazine

Date: Thursday, March 17
Time: 9:45am - 10:00am
Location: California Ballroom B & C

Forget macroeconomics. While you're at it, forget microeconomics, too. The really interesting new work is in nanoeconomics, or economic behavior in markets of a million niches far down the long tail of demand. From Pareto distributions to the rise of secondary markets, Anderson explores the art and science of finding big businesses in small sums, casting a new light on the dismal science.



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