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Butterfly.

BOF

Color Coding of Interesting Actions in Social Software

Date: Tuesday, March 15
Time: 7:30pm - 8:30pm
Location: Plaza Room B

Moderated by Ed Schipul, Schipul - The Web Marketing Company

The current state of web analytics does not take into account the design goals of social software. A system of intuitive color coding associated with social actions on a group of web sites can help us improve social software for the user. What color systems are available for actions?

There are numerous coloring systems available for objects and even industries but no visible open standard for color coding actions.

To leverage visual memory and increase comprehension of multi-dimensional user patterns color assignments can help. Additionally given all of us use different tools, what can we do to *anonymize* data but still preserve enough actionable information to aggregate into reporting tools for the researcher?

Note that tags are much easier to associate given they are typically nouns. But what color do you associate with jumping? Uploading to flickr? Are there any emerging standards and can we all get on the same page?



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