O'Reilly Emerging Technology Conference - March 6-9, 2006

Session

Putting the Fun in Functional: Applying Game Design to Mobile Services

Amy Jo Kim, Creative Director, Shufflebrain

Date: Tuesday, March 07
Time: 1:45pm - 2:30pm
Location: Elizabeth Ballroom C

Mobile games are becoming a big business. But on the horizon, there's an even more exciting opportunity to develop compelling mobile services that help people get things done--services like restaurant reviews, weather reports, stock quotes, diet support, and meal planners. Developers who are interested in building these services can learn a lot from game design.

In this session, we'll review the psychology and system thinking behind game design, and learn how to use game mechanics to create a mobile experience that's fun, compelling, and addictive. We'll conclude by showcasing some cutting-edge mobile services from Europe and Asia that incorporate these ideas and show us what future mobile applications will look like.