Making Online Communities Productive
Jay Campbell, Director, Santa Cruz Tech
Site visitors can be more than eyeballs and banner ad impressions. With tools and motivation, communities can add significant value to the sites that house them. Some sites like Flicker and Wikipedia depend entirely on work done by its users for the public good. Conventional sites tap into their communities only for feedback and the occasional public poll. Others find that the value their visitors create outshine the work of the original site authors.
In this session we will examine the motivators for "microworkers", demonstrate methods for converting web site visits into tangible value, and explore how the distributed workforce model could help reshape the business landscape.
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