O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage

Session

The Digital Avant-garde Paving the Way for New Developments of Technology

Regine Debatty, blogger, we-make-money-not-art

Date: Wednesday, March 08
Time: 5:10pm - 5:55pm
Location: Elizabeth Ballroom A

Tech companies make technology, technological services, products, applications, etc. They study the potential market, hire sociologists, forecasters, and other experts to have a better glimpse at what's happening in consumers' minds. What are the trends, the behavior, and hidden desires of the man of the street, the gaps wherein they could engulf.

However, there's a whole field that tech companies disregard: art. A growing number of artists are using and misusing technology. Their works can disconcert, irritate, amuse or enchant. One can dismiss artists' ideas with the brush of a hand. Or one can stop, ponder, try to see what's beyond these works.

Artists demonstrate that there are other ways to technologies, other territories to explore, and meaning to give to applications. The digital avant-garde observes the world with acute eyes and often has intuitions and insights on people's longings that no reports from highly competent sociologists could replace. Their ideas could potentially change the culture and mindsets of customers as well.

Shouldn't companies and artists using technology meet? Shouldn't companies try to learn something from the digital avant-garde?

The talk will consist in a series of relevant examples of art practice and will suggest possible applications of artists’ works in a corporate context.



sponsors

Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors

Microsoft

Gold Sponsors

eBay Developers Program
Inetword
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Foldera
Google
Intuit
Laszlo Systems
MapQuest
Root Markets
Salesforce.com
SMS.ac, Inc.
TechSmith Corporation
Thinkfree
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Digital-Lifestyles.info
Gilbane Report
IPTV Industry
Linux Journal
MacMinute
Make magazine
NetSquared
pulvermedia
Queue
Red Herring
SDForum
SIPCenter
SXSW
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
VoIP-News
Web Host Industry Review
WiMAX Industry
WITI

In-Kind Sponsors

Cornfield Electronics
Griffin Technology
RoundaboutFive.com
SkinIT

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