Inverting the Search Pyramid: The Gesture Economy
As today's targeted search results degrade under the stress of splogs, click fraud, and link gaming, the RSS revolution has triggered an inversion of the current search paradigm, where information will search for the user, not the other way around.
From news.com to slashdot to delicious popular to digg to tech.memeorandum to the GestureBank API, the user-in-control has searched for levers to dynamically enhance the relevance of information sources. Gestures provide those signals, giving information publishers clues about the receptivity of the user to their offerings. In return, attention metadata can validate those clues while providing metrics to establish pricing models that seed the marketplace of the Attention Economy.
Gestures establish a user/developer ecosystem, where users can aggregate not just user attention behavior but the unique personalization that falls out of a user's sphere of influencers, whether they be thought leaders, negative indicators, or neutral validators of the group's affinity.
The session will feature the first demonstration of GestureBank, the service that produces the first truly personalized feed of feeds that refines attention based on recording personal history. The session will also demonstrate the GestureBank API, which can be used to add GestureBank services to aggregators and browsers not yet supported by the Attention Recorder (ATX).
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