Humanizing the Enterprise Using Ambient Social Knowledge
Lee Bryant, Director, Headshift
The solution to information overload is more information, combined with a looser, more intuitive approach to processing it. People make decisions by matching patterns based on a variety of inputs. Ambient knowledge may actually be more effective for decision making in companies than the codified mono-directional memo, email, and task assignment culture.
Companies have finally begun adopting social software tools and techniques to change the way internal teams work. We have been integrating a wide range of social software tools, internal and external web services, and feeds to build low-footprint enterprise group collaboration tools for law firms, thinktanks, and other knowledge-based organisations. We are creating mutable systems that are plugged in to a diverse array of applications and APIs, providing a human interface to enterprise systems and leveraging existing stock.
Bryant explores three key lessons about coping with aggregation, attention, and attenuation, based on evidence drawn from practice:
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