In a follow-up to last year's packed tutorial, this session looks more deeply at how to create passionate users for a product, service, project, or cause. From marketing to tech support, product design to user documentation, the results of an ongoing project to reverse-engineer passionate user experiences has produced some surprising, counter-intuitive, and immediately usable results.

Join us as we work with the tools and techniques borrowed from game developers, neurobiologists, and filmmakers for crafting engaging, motivating user experiences. Whether you're looking to drive up hits on your web site, build a passionate community around your product, help students learn more effectively, or recruit evangelists for your cause, we'll work step-by-step on a plan for getting there.

Note: for those who missed Version 1.0 of this tutorial, there will be a brief review in the opening minutes.