O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage

Tutorial

From Coder to Co-Founder: How to Move from Engineering to Entrepreneuring

Marc Hedlund, Chief Product Officer, Wesabe

Date: Monday, March 06
Time: 1:30pm - 5:00pm
Location: Elizabeth Ballroom A

Many of the best ideas for businesses and products come from geeks who may not know how best to pursue them. How do you go from having an idea for a better use of small hard drives to having it be the next iPod? We'll take the perspective of a technologist who wants to learn how best to build a business out of an idea.

In this tutorial, O'Reilly's Entrepreneur in Residence Marc Hedlund provides short topic overviews and leads longer, informal discussions on: evaluating your ideas as business opportunities; choosing how to pursue your idea; talking to "business" people about your idea; market research and interviewing; deciding to start a company; choosing team members, team size, and partners; getting funding for a company; the first release; what is this "marketing" of which you speak?; success or failure, and the area in between; going big or selling out; and more.

The bias of the presentation will be towards software products, but the ideas apply generally to taking any technology to market.



sponsors

Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors

Microsoft

Gold Sponsors

eBay Developers Program
Inetword
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Foldera
Google
Intuit
Laszlo Systems
MapQuest
Root Markets
Salesforce.com
SMS.ac, Inc.
TechSmith Corporation
Thinkfree
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Digital-Lifestyles.info
Gilbane Report
IPTV Industry
Linux Journal
MacMinute
Make magazine
NetSquared
pulvermedia
Queue
Red Herring
SDForum
SIPCenter
SXSW
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
VoIP-News
Web Host Industry Review
WiMAX Industry
WITI

In-Kind Sponsors

Cornfield Electronics
Griffin Technology
RoundaboutFive.com
SkinIT

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