From Coder to Co-Founder: How to Move from Engineering to Entrepreneuring
Marc Hedlund, Chief Product Officer, Wesabe
Many of the best ideas for businesses and products come from geeks who may not know how best to pursue them. How do you go from having an idea for a better use of small hard drives to having it be the next iPod? We'll take the perspective of a technologist who wants to learn how best to build a business out of an idea.
In this tutorial, O'Reilly's Entrepreneur in Residence Marc Hedlund provides short topic overviews and leads longer, informal discussions on: evaluating your ideas as business opportunities; choosing how to pursue your idea; talking to "business" people about your idea; market research and interviewing; deciding to start a company; choosing team members, team size, and partners; getting funding for a company; the first release; what is this "marketing" of which you speak?; success or failure, and the area in between; going big or selling out; and more.
The bias of the presentation will be towards software products, but the ideas apply generally to taking any technology to market.
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