Your conference host Rael Dornfest opens this year's edition of ETech with an introduction (or re-introduction for returning alumni) to the gestalt of the conference. He'll delve into some of the resurfacing themes and products and service outcomes of years past, tour this year's lineup, and provide a working definition for this year's theme: The Attention Economy. How will the socio-technological hacks and etiquette tweaks of alpha geeks today manifest as the products and services of tomorrow? Let's explore together and see what we turn up.