O'Reilly Emerging Technology Conference - March 3-6, 2006 - San Diego, CA
Conference Coverage

Session

Building Apps for the Business Web

Adam Gross, Vice President of Developer Marketing, salesforce.com

Track: Products & Services
Date: Tuesday, March 07
Time: 2:35pm - 3:20pm
Location: Molly AB

The past year has seen a dramatic change in how developers build web applications, and how consumers use them. Using the network as a platform, cutting-edge consumer applications no longer content themselves with being stand-alone static HTML sites, but instead have become far more dynamic: consuming and remixing data from multiple sources and rendering this data via rich user interfaces. 

But while how we "play" online has changed, how we "work" on the Web has remained stuck in traditional development and delivery models, leaving our living rooms often more advanced than our offices.  Fortunately, the technologies underpinning "Web 2.0" are starting to change expectations about how business applications are used and built. Just as RSS, open web APIs, and AJAX have emerged as well-understood parts of the consumer Web, so these new technologies promise to revolutionize how companies work, how they are run, and how they distribute and consume technology and information.

AppExchange, salesforce.com's new application building and sharing service, provides a platform for developers to use these new technologies to create on-demand applications that deliver innovative services to businesses. This session provides a technical overview of AppExchange, the salesforce.com application development model, and examples of how the platform can be used to "mash up" services across the Internet to create compelling new applications.



sponsors

Diamond Sponsors

IBM Software Group's Emerging Internet Technologies

Platinum Sponsors

Microsoft

Gold Sponsors

eBay Developers Program
Inetword
Sxip Identity
Yahoo! Inc.
Yahoo! Inc.

Silver Sponsors

/n software
Adobe Systems, Inc.
Aggregate Knowledge
America Online, Inc.
Attensa, Inc.
California Fuel Cell Partnership
Foldera
Google
Intuit
Laszlo Systems
MapQuest
Root Markets
Salesforce.com
SMS.ac, Inc.
TechSmith Corporation
Thinkfree
TIBCO Software Inc.

Media Sponsors

Accelerating Times
boing boing
Conference Guru
DevtownStation News
Digital-Lifestyles.info
Gilbane Report
IPTV Industry
Linux Journal
MacMinute
Make magazine
NetSquared
pulvermedia
Queue
Red Herring
SDForum
SIPCenter
SXSW
Technology Review
The Imparcial
The Podcast Network
The Wi-Fi Technology Forum
The Women's Technology Cluster
VoIP-News
Web Host Industry Review
WiMAX Industry
WITI

In-Kind Sponsors

Cornfield Electronics
Griffin Technology
RoundaboutFive.com
SkinIT

Conference News
Want to receive conference news? Sign up for our email newsletter.

Press & Media
For media-related inquiries, contact Suzanne Axtell at

Sponsor Opportunities For sponsorship opportunities, contact us at

Download the ETech Sponsor/Exhibitor Prospectus

Sponsor Opportunities
For media sponsor opportunities, contact Margi Levin at 707-827-7184 or

program ideas
Send program ideas to us at