Web 2.0 is about making the Web an application platform. It has the power to put an end to the ancient regime of Windows powered desktop computing paradigm. With that transformation we have an opportunity to provide not just online alternatives but a solution that reframes the method of how we work. When paradigms shift, new opportunities arise. Mashups, collaboration, and tagging provide an opportunity to transform the dominant status quo. TJ Kang, ThinkFree CEO, explores empowering users, combining AJAX and Java technologies to replace the desktop and provide additional online functionality. Attendees will also be treated to a sneak preview of ThinkFree Online, the new free office productivity suite incorporating the Flickr API and other collaboration services.