Rich Gibson, co-author of “Google Map Hacks,” will moderate the session.

This BOF will explore the impetus behind the Mashup phenomenon, discuss what works and what doesn't, and attempt to identify the underlying common themes of the most popular implementations. It will also try to answer the question: Are Mashups just eye candy, or are they serving a higher purpose?

The session will generate an honest, critical dialog among developers about the past and future of free mapping APIs. Special attention will be focused on identifying trends and practical application of the technology. What will the next generation of Mashups feature? What tools will be needed from free mapping APIs to realize useful Mashups?

The next generation of open standards holds the key to practical innovation for the casual as well as the hard-core developer. Should the next generation be: easy enough for anyone to use; open enough to create real value; and broad enough to enable innovation?

Examples for the dialog could include -- What would you like to see in six to 12 months in Mashups? How can Mashups be more useful to you on a daily basis? What is the role of routing and geocoding in Mashups? How can Mashups have societal value?