Skobee is a fun and simple way to gather friends together for everyday social events like dinner, drinks, movies, and so on. Many of us arrange such gatherings via lengthy email threads which often become unmanageable as replies fly back and forth. Making plans through Skobee is far more casual. It's no longer socially awkward to ping your friends and put a plan in the hopper for sometime in the future.

Skobee unlocks the attention data around your social life and enables you to share that information securely with your first degree network. Data about what you like to do, where you like to go, and who you regularly hang out with may be used by you and your friends to discover entirely new things to do. What's best is that your friends vote with their feet by making new plans. The attention data gathered and shared amongst your friends is far better than ratings or stars because it's more implicit. The notion is similar to Audioscrobler/Last.fm for social activities: your friends go about making plans for dinners, hikes, bicycle rides, or drinks and all along the way everyone benefits from discovering new things to do. ]