eVokeTV and the New Attention Economics of Television
Salman Farmanfarmaian, Venture Partner, SCP Partners
With the spread of broadband in the home, TV Viewers are increasingly sharing their attention between the TV screen and their computer screen. Many of us on our laptops, connected to the internet, while watching TV. This change in behavior creates the potential for making television viewing a richer experience, and it enables a soft convergence between online content and rich media on television.
eVoke TV focuses on this soft convergence and helps TV viewers with similar interests connect to each other online. We are leveraging the traditionally static TV Listings functionality to create dynamic communities around the television watching experience.
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