Tutorial
Community Marketing: Your Customers in Charge
Tara Hunt, Citizen Agency
Chris Messina, Citizen Provocateur., Citizen Agency
Date: Monday, March 26
Time: 1:30pm
- 5:00pm
Location: Douglas C
Technology is a beautiful, magical thing, but it only comes alive when people are using it. Are you creating a site, service, or product that connects with your end users? What are the essential elements that will enhance this experience? How do you measure the health of a community? How do you find your community? Talk to them? Does a developer community differ?
This workshop will take you through the essential elements of grassroots outreach and community building, starting with the basic guiding principles Citizen Agency uses, then moving towards more interactive discussions of very real case studies where the participants can work through scenarios using these guiding principles.
This is an essential workshop for anyone who wants to build a strong community behind their product.