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Keynote

Amazon Web Services: Building a "Web-Scale Computing" Architecture to Meet the Variable Demands of Today's Business

Werner Vogels, Vice President & Chief Technology Officer, Amazon.com

Date: Tuesday, March 27
Time: 9:35am - 10:15am
Location: Douglas BC

Building the right infrastructure that can scale up or down in a moment's notice can be a complicated and expensive task, but it’s essential in today’s business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectantly saturated with customer demand, or a start-up looking to launch.

Werner Vogels, vice-president and chief technology officer of Amazon.com, will discuss the challenges of building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. Vogels will also provide the blueprint for "Web-Scale Computing" -- enabling businesses to outsource the undifferentiated "heavy lifting" and implement an elastic business model that can quickly respond to demand. This allows businesses to compete on ideas, instead of resources. Vogels will also introduce customers that are already implementing Web-Scale Computing business models, with multiple Amazon Web Services -- such as Amazon Simple Storage Service and Amazon Elastic Compute Cloud -- to launch innovative applications.

Amazon.com spent twelve years and over $2 billion developing a world-class technology and content platform that powers Amazon web sites for millions of customers every day. Today, Amazon Web Services exposes this technology, through 10 open APIs, allowing developers to build applications leveraging the same robust, scalable, and reliable technology that powers Amazon’s business.