Conference News and Coverage

Gold Sponsors

  • Adobe Systems, Inc.
  • Amazon Web Services
  • BEA Systems, Inc.
  • Disney
  • Fotango
  • Microsoft
  • Mozilla Corporation
  • Sun Microsystems
  • Yahoo! Inc.
  • Yahoo! Inc.
  • Zimbra

Silver Sponsors

  • /n software
  • Attensa, Inc.
  • ThinkFree


Sponsors & Exhibitors

For information on exhibition and sponsorship opportunities at the convention, contact Yvonne Romaine

Download the ETech Sponsor/Exhibitor Prospectus (PDF).

For Media Partnership opportunities, please contact

Conference News

To stay abreast of Conference news and to receive email notification when registration opens, please sign up here.

Press and Media

For press registration info, click here. For media-related inquiries, contact Sharon Cordesse at

Program Ideas

Drop us a line at and tell us who and/or what would make this year's ETech a must-attend.

User Groups & Professional Associations

For user group and professional association related inquiries, contact Marsee Henon at


The Core of Fun

Raph Koster, President, Areae, Inc.

Date: Wednesday, March 28
Time: 11:00am - 11:35am
Location: Douglas BC

Recently, game designers have been engaged in figuring out just what the heck games are: how they work, what makes them fun, what core elements go into making something what we call a “game” as opposed to a “toy” or “a hobby.” Surprisingly, what has started to emerge from this fledgling study is an understanding of the atomic parts that make up game systems – and they turn out to be surprisingly applicable to all sorts of interaction design. Each of these elements can be boiled down into a simple checklist for making your customer experience more entertaining. Come learn what the core bits of a game are, and how you can apply them to whatever web site or product you happen to be building!