We've embraced the second wave of the Internet, building deep participation, community, user-generated content, online video and remixable media into our online products, but in a uniquely Disney way. This talk will showcase the Web 2.0 themes across several new products including the new Disney.com (a entertainment experience based on participation and a game economy), Disney Fairies (social networking for six-year-olds) and the new Family.com (Mommies meet wikis and blogs). Throughout the talk the advantages of implementing these environments in a company that is based on stories, content and virtual worlds will be discussed. We'll also point out the challenges of implementing these features around a trusted brand that protects kids.