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Gold Sponsors

  • Adobe Systems, Inc.
  • Amazon Web Services
  • BEA Systems, Inc.
  • Disney
  • Fotango
  • Microsoft
  • Mozilla Corporation
  • Sun Microsystems
  • Yahoo! Inc.
  • Yahoo! Inc.
  • Zimbra

Silver Sponsors

  • /n software
  • Attensa, Inc.
  • ThinkFree

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Session

Digital Disney: the Mainstreaming of Web 2.0

Eric Freeman, Vice President, Technology, Disney Online

Track: Products & Services
Date: Tuesday, March 27
Time: 3:05pm - 3:50pm
Location: America's Cup ABCD

We've embraced the second wave of the Internet, building deep participation, community, user-generated content, online video and remixable media into our online products, but in a uniquely Disney way. This talk will showcase the Web 2.0 themes across several new products including the new Disney.com (a entertainment experience based on participation and a game economy), Disney Fairies (social networking for six-year-olds) and the new Family.com (Mommies meet wikis and blogs). Throughout the talk the advantages of implementing these environments in a company that is based on stories, content and virtual worlds will be discussed. We'll also point out the challenges of implementing these features around a trusted brand that protects kids.