Research Director, Hitwise
LeeAnn Prescott is Research Director at Hitwise, covering the U.S. Internet market. LeeAnn brings nine years of consumer-focused market research experience to her role.
Since joining Hitwise, LeeAnn has authored key industry reports on online retail, travel, and search engines, and is a regular speaker at industry conferences such as Search Engine Strategies and Mediapost's Search Insider Summit. She has been quoted as an expert in leading publications, including the New York Times and the Financial Times, and has appeared on CNBC Power Lunch and Closing Bell. LeeAnn is a contributing writer to iMedia Connection, and writes frequently about consumer generated media, social networking and online video.
Prior to joining Hitwise, she kept Levi Strauss & Co. in touch with its core consumers as an analyst in the Consumer Relations division, and helped clients at the advertising agencies Gardner, Geary, Coll & Young, Leagas Delaney, and GMO/Hill Holliday develop strategies to connect with their consumers. She has a Bachelor of Arts degree in American Civilization from Middlebury College in Vermont.