Brian McConnell presentation file

Designing a product for the future is not a simple question of making two-way technology go faster, last longer, weigh less, or do more. It's about understanding how devices tap into people's lives, about how, when, and why we use technology in the ways we do. Design is a tool that helps to envisage our desires as consumers, our expectations as users, and our impulses as human beings. These deep emotional enablers are the ones that tell us how to bring together chips, screens, and microprocessors.

Designing the next telephone is no different than designing a table and its chairs. Both help two friends enjoy their conversation while having a good coffee (in two different part of the world).