Traditional telecommunication service providers have created trillions of dollars in value by simply leveraging the scale effects of basic telecommunication services and almost no to low innovation. VoIP is eroding that game by commoditizing the basic phone call and opening up the phone networks to rapid innovation at scale. How can modern telecom service providers defend themselves from rapid obsolescence? The answer lies in the power of leveraging VoIP and Web Services to offer compelling new applications to their customers. Sylantro has been a pioneer in hosted VoIP platforms and applications since 1999. With our 4 th generation of Web Services APIs for VoIP applications we paint a vision for value creation in the new telecom economy.