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Keynote

Putting the Internet in Your Pocket

Tero Ojanperä, Executive Vice President and Chief Technology Officer, Nokia

Date: Wednesday, February 28
Time: 9:15am - 9:45am
Location: Salon ABCDE

There is no such thing as a mobile Internet – there is just the same Internet for everyone -- no matter how you access it. Nokia promises to bring proven internet business models to the pockets of the world. Now the technology is in place to increase the penetration of the internet business from the PC scale (millions) to mobile scale (billions).

Internet business models around consumer internet services like Yahoo!IM, Gizmo, Google Talk, GMail, Skype, MySpace, Flickr, and Amazon are well established. Customer loyalty is strong due to existing communities. Enabling this specific use case -- Internet on small mobile devices -- requires putting in place special enablers that we are experts on: simple, familiar user interface on small screen, convenient navigation and input, seamless connectivity, and fast access on an IP platform.

However, as more and more internet services are extended to mobile devices, the increase in richness can turn into unnecessary complexity. Nokia is developing ways to simplify the usage of Internet on mobile to provide services with a consistent, compelling, and familiar user interface that allow rich application interplay.

Some exciting facts:

  • Consumers expect and demand to have free access to all internet services with their mobile devices
  • Mobile operators have largely abandoned the walled-garden approach and are embracing the open internet (e.g., T-Mobile and Google cooperation)
  • Many operators are scaling down their content activities and are asking companies like Nokia to offer end-to-end experiences to create data traffic in their mobile networks
  • Nokia's cooperation with internet brands such as Flickr, Google, Gizmo, Yahoo!Go, and Microsoft Live! are creating significant data revenues for mobile operators
  • All major device manufacturers have initiated service offerings