Keynote
Wake-Up Call to Telcos
Martin Geddes, Chief Analyst, STL
Date: Thursday, March 01
Time: 9:00am
- 9:30am
Location: Salon ABCDE
Network operators have played with every possible pricing scheme for voice minutes and text messages, and invested in expensive and complex billing and support systems to achieve this. But they've done very
little to improve their core voice and messaging products over time. What are the unmet user needs? What's the real role of the phone company in the future in meeting them? Martin Geddes presents some of STL's primary research from their Telco 2.0 work.