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Session

Myths and Promises of an Open Mobile Web

Mike Liebhold, Senior Researcher, Institute for the Future

Date: Thursday, March 01
Time: 12:00pm - 12:15pm
Location: Salon ABCDE

To date there is no mobile web. There are no rampant innovations in mobile web information, media, commerce, social networking, games, or location serivces. Mobile network operators have reserved access to their networks and phone devices for their own limited "decks" of "enhanced" services venture. These carriers, naturally, want to recover their sunk costs of building reliable, nearly ubiquious wireless IP networks by protecting and growing prospective high margin opportunities.

Meanwhile, there is a growing, almost volcanic back pressure from the entrepreneurial and hacker communities who want to build exciting wireless web services and businesses. So far, carriers are only allowing a very few outside services on their decks who are willing to provide a major share of revenues to the network operators, instead of a service's own development teams and investors.

In this talk, Liebhold will explore the potentials for new cooperative platforms for an open mobile IP web, particularly focused on constructive models for network service operators who are struggling to understand how to "control" a mobile web. Instead of walled gardens, He'll review some new roles for network operators that might provide some incentives for them to become open platforms for mobile web innovation and "edge" developments by creative end users and entrepreneurs; innovations that will drive demand for a broad range of new network IP services beyond currently limited walled gardens of "enhanced services." A working hypotheses is that a "rising tide will lift all boats" and that service operators can prosper as part of a large cooperative mobile web ecosystem.