My Life Has Value! Making Sense of Public and Private Data on the Internet
Chris Heathcote, Manager, User Experience, Nokia

Track: Open Culture
Date: Thursday, 21 September 2006
Time: 10:00 - 10:40
Location: Upper Foyer

People are leaving more digital data trails, as life moves onto the Internet. At the same time, small scraps of digital detritus are being mined together to create profiles, trails, and habits that are exploited by businesses, often without people's knowledge. This is being exploited and "monetized" -- but how can we use our data to make more sense of ourselves?