Doug Levin, President and CEO, Black Duck Software, Inc.
Date: Wednesday, 19 October 2005
Time: 16:00 - 16:45
Location: St. John's Room I
With the advent of the Internet and other major technological advances, people can do business instantaneously with millions of people around the world. This observation led New York Times columnist and noted author Thomas Friedman to entitle his latest book The World is Flat.
In this flat/connected world, European software companies can change their competitive landscape. By effectively leveraging open source, they will be able to compete very effectively against the present software giants.
To break through to a new competitive dynamic and take advantage of open source software, Europeans must develop new open source business models. Such new business models will facilitate services engagements and increase customer interactions. Those interactions will result in opportunities for Europeans to build specialized software atop an open source base. It's around these specialized offerings that Europeans will build successful new software product companies.
This talk centers on important factors to consider when creating or adjusting business models built on or around open source software. It will cover opportunities and challenges associated with several of these alternative business models, and their evolution thus far. One example is the support and services model which presents opportunities in packaging, support offers, subscription-based delivery, and various professional services. Another is the aggregation and enhancement model, where the challenge is building the most compelling offer by assembling the best open source stacks and differentiating them with proprietary software. A third example is the commercialization under dual license model, where the challenge is to maintain an open source and an enhanced commercial version of the same product while avoiding copyright and license problems.
These business models, and others, will be considered in the context of both the conventional software business and the new and ever-evolving open source industry.
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