and Java. He was involved in everything from early web demographic studies
to a 3-D java applet that showed off Intel's (then new) PIII processing
power, and Excite's search capabilities. Out of these contracting
engagements, came a more focused interest in the power of server side java.
In May 1999 Sam took a job with the e-commerce startup Sparks.com, and was
part of a small team of engineers who re-architected and re-wrote the entire
site using J2EE technologies and an XML/XSLT based templating system. He
focused on the search technology and the dynamic browse tree logic that
drives the site's shopping experience. He left Sparks.com in June 2000, and
is a co-founder of the consulting group, Carbonfive. Sam spoke at JavaOne
2000 on the use of J2EE technologies in the enterprise.