Oliver Breidenbach, Boinx Software
Track: Programming & Scripting
Date: Wednesday, October 27
Time: 4:15pm - 5:00pm
Location: Stevens Creek
TrackBack
Follow the development of Boinx iStopMotion from its beginnings as a quick Java hack and instant overnight surprise success to the critically acclaimed Cocoa application that won the Mac OS X Innovators contest in 2003 and into the present and future. Learn how Apple politics, technological challenges, customer feedback, and the economic settings of the Mac market shaped a product, its sales channel, and marketing message.
Oliver Breidenbach, CEO of Boinx Software, takes you behind the scenes of a great Macintosh product to reveal the joys and sorrows of Mac software development. You will see the revolutionary and evolutionary steps that make up the Version History, hear how Boinx Software succeeded in phasing out a free lite version, and why the app had to transition from Java to Objective-C in order to become a success.
Bring your questions about everything Mac development for a lively and entertaining session.
