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Rob Simon
Attention Kid Deficit

Optimus Rob began scoring electronic scoundscapes in 2001 after withdrawing from his final semester at UNC-Chapel Hill as a political science major. Using an educational loan, he invested nearly $6,000 in a mobile production studio with a G4 Powerbook at its heart. Over the past three years, Rob has developed techniques that can unleash the factory-installed suite of iApps into a complete production environment capable of professional grade CD manufacturing via iTunes and live video manipulation using iMovie. Using these methods, he has launched the production entity Attention Kid Deficit that relies solely on Macs for the promotion and recording of its artists while rivaling the quality of corporate labels.

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