OSS Project Press Relations
Josh Berkus, PostgreSQL Lead, Sun Microsystems
Track: Emerging Topics
Date: Thursday, July 27
Time: 5:20pm - 6:05pm
Location: Portland 255
You can get your project in the news, consistently and positively, without a PR agency or any kind of real budget. All it takes is time, persistence, organization, and a bit of writing ability.
This presentation will go over the process of implementing a press relations strategy for your open source project, using only volunteers, including:
- Volunteer Care & Feeding
- Developing a Press List
- Reporters are People Too
- Hacking a Press Release
- The Release Process: Schedules, Embargoes, and Last-Minute Panic
While this session will not make you a publicity professional, it will help anyone willing to put in the work to raise the profile of their open source project.