You put hard work into coding your project. It's five times as good as comparable proprietary software, and twice as good as that competing project. So why does nobody know you exist?

You can get your project in the news, consistently and positively, without a PR agency or any kind of real budget. All it takes is time, persistence, organization, and a bit of writing ability.

This presentation will go over the process of implementing a press relations strategy for your open source project, using only volunteers, including:

• Volunteer Care & Feeding
• Developing a Press List Reporters are People Too
• Hacking a Press Release
• The Release Process: Schedules, Embargoes, and Last-Minute Panic

While this session will not make you a publicity professional, it will help anyone willing to put in the work to raise the profile of their open source project.