Session

The Underpants Gnomes Strategy Guide: An eCards Case Study

Terry Chay, Plaxo

Track: PHP
Date: Thursday, July 27
Time: 5:20pm - 6:05pm
Location: E145

Building your basic eCards service seems to follow the same strategy:
  1. Build eCards site in PHP
  2. ???
  3. Profit!
Well, sometimes that strategy works!

Chay will show how they built an eCards service that sent a million eCards and had a quarter million dollars in sales in the first month of operation.

Ignoring the boring stuff like database integration and scalability (because, let's face it, that's what operations people are for), he'll focus on the interesting (to the PHP developer) stuff--like cool Web 2.0/Ajax tricks and REST integration with a non-PHP back end, and show how that was built using PHP (because, let's face it, we're lazy), and how doing this helped create an open-API to access Plaxo.

These quick and dirty tips might help you make the Underpants Gnomes Strategy work for you.