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Session

A Look at MapQuest's Users

James Greiner, Senior Vice President and General Manager, MapQuest, Inc.

Date: Tuesday, May 29
Time: 11:45am - 12:00pm
Location: Imperial Ballroom

In preparation for Where 2.0, MapQuest conducted an ethnography study. The massive survey polled users on what they want from location-based services, mapping sites, and in mobile. It should be a very informative look into the desires of the people (many) our apps are made for.