Keynote
Showcase: OpenAds
Scott Switzer
Track: O'Reilly Radar Executive Briefing
Date: Tuesday, July 24
Time: 2:25pm
- 2:35pm
Location: Portland Ballroom
Online advertising is the killer business model for Web 2.0. Google just gobbled up DoubleClick for $3 Billion, and that's a drop in the bucket considering its own ad-fueled market cap. Meanwhile, under the radar, open source ad server OpenAds has quietly built a network of thousands of publishers, more than all other ad servers combined. Scott Switzer, founder of OpenAds, will talk to us about how the open approach to online advertising is poised to shake up the online ad business.





















