Vice President of Developer Marketing, salesforce.com

Adam Gross is a vice president of developer marketing at salesforce.com, where he focuses on helping businesses and ISVs create new on-demand applications for the company's AppExchange platform and directory.

Before salesforce.com, Gross led product marketing for Grand Central, where he helped create one of the first companies in the Web Services space. He also co-founded Personify, a San Francisco-based CRM software company that focused on analytics and personalization, and served as a technology analyst in Stanford Research Institute's Media Futures Program.

Gross holds a B.S. in new media systems and policy from Carnegie Mellon University.

• Session: Making Web Services Ready for Business

See all sessions presented by Adam Gross.