Tutorial
Incorporating POD into a Profitable Publishing Strategy
Michael Holdsworth, Chairman, BIC
Kelley Maier, Senior Vice President, Product Management and Marketing, Ingram Book Group Inc.
Niko Pfund, Vice President and Publisher of the Academic and Tradebook Divisions, Oxford University Press
Bill Rusin, Vice President, Director of Trade Sales and Marketing, W W Norton and Company, Inc.
David Taylor, Managing Director & SVP Global Sales, Lightning Source UK
Phil Zuckerman, Founder and President, Applewood Books
Date: Monday, June 18
Time: 1:30pm
- 5:00pm
Location: Regency I
Print-on-demand is emerging as an intriguing tool for publishers, providing new ways to think about your supply chain, your content, and your customers. This session will include case studies from publishers who have incorporated POD into their bottom-line strategies, and it will help you get your head around the questions you and your organization should ask if you want to pursue POD.
















