XML is at the heart of many exciting publishing initiatives, and it’s an important tool for both creativity and profits. For nearly all publishers, forging into the future will involve XML. High-level and business-oriented, this session will give you plenty of chances to peek under the hood and see what's happening, without dwelling on technical details. It will give you a concrete, practical explanation of XML and what it can do for you, highlighting the key facts businesspeople need to know in order to make decisions, increase efficiency, and drive change in your organization. It will also feature a participatory demonstration that will give you a true sense of XML’s power and importance. It will conclude with a discussion on the future of XML, led by publishers who are using it innovatively today.