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Session

Back to the Future: Major Publishers Revisit Digital Publishing

Jeff Gomez, Director of Marketing, Holtzbrinck Publishers
Theresa Horner, HarperCollins
Claire Israel, Simon & Schuster
Matt Shatz, Random House

Date: Wednesday, June 20
Time: 2:00pm - 2:45pm
Location: Crystal Room

Six years ago every major New York publisher became involved with eBooks on some level, only to see them fizzle in a cloud of overheated expectations and foolhardy predictions. But now, more than half a decade later (after the rise of the iPod has shown that consumers are indeed interested in digital delivery and consumption of entertainment), publishers are getting back into digital publishing in a big way. Granted, the industry is still dealing with some of the same issues that felled eBooks last time around, such as price, DRM, and format/reader confusion, but weÂ’ve also learned the harsh lessons of 1999-2000, which means that the publishers who apply those lessons to 2007 (and beyond) are the ones who are going to successfully segue into a profitable digital future.