Session
Why Do People Pay for Things They Can Get Free?
Rikard Linde, CEO, Enklo AB
Date: Tuesday, June 19
Time: 2:50pm
- 3:35pm
Location: Regency II
As Stewart Brand famously said, "Information wants to be free, and information wants to be expensive." This talk will explore what that split means for publishers and where there are opportunities and challenges you might not have guessed. Case studies will include online music, movie, and TV services; stock information; and even bottled water.
















