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Session

Business Models that Guarantee Profitability in Publishing

Bob Pritchett, President and CEO, Logos Bible Software

Date: Tuesday, June 19
Time: 11:00am - 11:45am
Location: Regency II

Electronic publishing may mean no more ink under the fingernails, but some things never change: publishing is still highly speculative. 18th-century publishers used pre-publication sales to help them choose projects and plan print runs. This session will examine how a modern e-publisher reinvented this model for the Web to ensure that every project is profitable. It will also explore an additional real-world model in which users transparently establish the price/demand curve. Both models include real data--and insights--from a 7,000-title e-publisher.