Keynote
FREE: The Economics of Abundance and the Price of Zero
Chris Anderson, Editor in Chief, Wired Magazine
Date: Tuesday, June 19
Time: 9:15am
- 9:40am
Location: Regency Ballroom
Technology has a way trashing our long-held assumptions of what things should cost and how best to sell them. Just look at the music industry, where the product is shifting from a recording to a performance. Books are no exception. What are the new business models of books that take advantage of low marginal costs to reach new audiences?
















