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Session

Publisher Web Sites: New Options and Approaches

Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.
Brian Napack, Holtzbrinck Publishers
Maja Thomas, VP and Publisher, Hachette Digital Media

Date: Tuesday, June 19
Time: 2:00pm - 2:45pm
Location: Regency II

This session will explore the questions publishers have asked--and answered--in designing or revamping their web sites. Who is your site for? How can you best serve that group or groups? What role does your brand play in the site? Should authors, readers, and others contribute to the site--and if so, how? Several publishers will discuss the approaches they've chosen.