Conference News and Coverage

Diamond Sponsors

  • Ingram Industries
  • Adobe Systems, Inc.

Gold Sponsor

  • Mark Logic

Silver Sponsors

  • Blurb
  • copyright Clearance Center
  • iRex Technologies
  • LibreDigital
  • Malloy
  • Microsoft Live Search Books
  • Qoop
  • Safari Books Online
  • SharedBook
Contacts

Sponsors & Exhibitors

For information on exhibition and sponsorship opportunities at the convention, contact Sharon Cordesse

Press & Media

For media-related inquiries, contact Maureen Jennings at

User Groups & Professional Associations

For user group and professional association related inquiries, contact Marsee Henon at

Session

Direct Sales: Lessons from the Shopping Cart

Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.
Stephen Smith, Crossway Books
Todd Sotkiewicz, GM, Lonely Planet

Date: Wednesday, June 20
Time: 11:00am - 11:45am
Location: Regency I

Publisher web sites provide a direct sales channel to nearly everyone, making it a hot prospect. But the logistics and traditional bookseller relationships can be complex. This panel will include several publishers who have taken on the challenges and will focus on lessons learned. Why did they choose to offer direct sales? What unexpected benefits and difficulties have they encountered? What are they still trying to figure out?