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Session

Direct Sales: Lessons from the Shopping Cart

Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.
Stephen Smith, Crossway Books
Todd Sotkiewicz, GM, Lonely Planet

Date: Wednesday, June 20
Time: 11:00am - 11:45am
Location: Regency I

Publisher web sites provide a direct sales channel to nearly everyone, making it a hot prospect. But the logistics and traditional bookseller relationships can be complex. This panel will include several publishers who have taken on the challenges and will focus on lessons learned. Why did they choose to offer direct sales? What unexpected benefits and difficulties have they encountered? What are they still trying to figure out?