Session
Getting More (A Lot More) Out of Marketing with Authors
Marci Alboher, online column Shifting Careers column for the New York Times, author of One Person/Multiple Careers (Warner Business: 2007)
Chris Anderson, Editor in Chief, Wired Magazine
Date: Tuesday, June 19
Time: 11:50am
- 12:35pm
Location: Regency II
In this session, Chris Anderson, acclaimed author of The Long Tail, and Marci Alboher, New York Times columnist and author of the recently released One Person/Multiple Careers, discuss author marketing efforts--and how publishers can best partner with innovative, digitally sophisticated authors to promote their books.
















